Posts Tagged ‘ branding ’
I watched a brilliant video about barista unfolding his take on making espresso coffee on Vimeo today. The short film is production of The Department of the 4th Dimension, a design and production studio in Los Angeles CA. Very well done film capturing essence of Intelligentsia coffee. Branding wise Intelligentsia is all about high quality [ READ MORE ]
From last few days I am seeing a commercial from GLAD ForceFlex around concept of stretchable trash bag. What baffles me in this particular commercial is food thrown in to trash bag for no good reason. Or in other words just to show stretchability of bag, food (food on the plate and or leftovers) is [ READ MORE ]
I wrote here earlier about Hyundai’s brilliant move of assuring rather than discount a campaign sure part of their success story in 2009. The campaign was different than typical discount based offers very innovative indeed. This time around Hyundai’s Canada team responded quickly to an incident reported on YouTube. Watch the video below to know [ READ MORE ]
What is going on here? After Home Depot recently changing there slogan from “You can do it. We can help” to ” More Saving. More Doing” Lowe’s probably decided to focus more on PRICE in their commercials. Lowe’s slogan is still “Let’s Build Something Together” however check their recent commercials, focus is clearly lowest price. [ READ MORE ]
Back in 2005 General Motors Co. decided to have the GM corporate logo on every brand they own at that time. GM decided recently that it’s enough and they will gradually remove GM logo from each brand they own. Goal is to have individual brands prominent face. So now GMC, Chevrolet, Cadillac, and Buick will retain [ READ MORE ]
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