For my simple hardware needs somehow I always liked going to my neighborhood ACE store. Yes staff is very friendly prompting me to keep coming back. Just see last week’s incidence. Two weeks back I bought house numbers from this store. Last weekend when I was ready to use them and actually fixed some of them, I realized I bought one number of a different style. So I went back to the store to get style I need. Norma, front desk staff  greeted me and asked if I need help. I explained what happened and asked her to point me to the right number for me. She helped finding the right number and when I was ready to pay she offered that number as replacement for wrong one I got. Please note I was not carrying the receipt and she took my word as proof of purchase.

Does dollar value in transaction like this matters? For me at least no, dollar value is irrelevant.  As long as this store has staff like Norma and culture to promote behavior like her I am sure there will be many more repeat customers. I know I am going back to this store for my needs.