We can see glimpse of what “Objectified a documentary film by Gary Hustwit” is in a video clip below. Towards 3 minutes in to the video Andrew Blauvelt reveals  story of Japanese toothpick design. Design is everywhere, yes even in an object like toothpick. Seriously I never thought there is much design involved in toothpick. May be simplification of something is design evolution to the point when no one thinks there is design involved in that object. Watch the video, I am sure you will enjoy it.