Pierre and Damien teamed up with pro race pilot Stef van Campenhoudt to design a font with car. Result – iQ font, you can download the same from nl.toyota.be/iqfont. The software is designed by interactive artist Zachary Lieberman. So here is the video of making iQ font.

Of course car used to design this font is Toyota iQ. I am not sure about use of iQ font by Toyoto for advertising. May be they will use it or they won’t.  I don’t see any mention of this font on Toyota’s corporate web site. If we have to go by Toyota’s definition where i stands for “individuality”, “innovation”, and “intelligence” then yes this idea makes sense to me.