I think this interactive information available at McKinsey Quarterly is must see for anyone interested in design. Information is divided in to three parts. Part one is about renowned design firm “Alessi“. Part two is where CEO Alberto Alessi walks us through development process at Alessi. Part three is where Alberto explains his design formula.

Part one is where we get to know how Alessi works with designers outside their firm to create amazing products.

In part two Alberto confirms constraints are good for creating good design, it means a lot. Usually you hear, well our design would have been better only if we don’t have to deal with constraints and here Alberto is saying constraints are good for design.

Part three is very interesting where Alberto describes his success formula. Four elements, beauty/aesthetics, how well product communicates, function and price defines success of the product.