Can twitter sale cars? VolvoXC60 thinks so. This morning I was surprised to see commercial of new 2010 Volvo XC60 on YouTube with a tweet from XC60. After just few days of tweeting, XC60 has 1200 followers now.

VolvoXC60 on YouTube

Not sure how much sales tweeting will generate for Volvo though sure XC60 will get lot of attention in social media. My guess is it will be good for Volvo in general. Specifically for a design which is in making for a while and last year being very rough for auto sales in general. XC60 design was showcased first in 2007 at Detroit auto show. 2008 was bad for every auto maker including Volvo. Volvo really needs some noise in the market. Apart from marketing campaigns like this, driving experience has to be good so as the service which goes with the offering. Driving impressions seems to be impressive if we have to go by reviews so far, let’s see if they can score on other aspects.